JAANA SIMOLA My research interest is in human visual attention and eye movements. Currently, I work at Institute of Behavioural Sciences - Cognitive Science Unit at University of Helsinki and at Aalto University School of Economics in COBI research project. Previously, I have worked at The Humanities Lab at Lund University, and at Low Temperature Laboratory, Helsinki University of Technology. CONTACT INFORMATION Institute of Behavioural Sciences/Cognitive Science Siltavuorenpenger 1 B P.O. Box 9 00014 University of Helsinki jaana.simola(at)helsinki.fi Department of Marketing Aalto University School of Economics P.O.Box 1210, FI-00101 Helsinki Tel. +350 40 3538330 Email: jaana.simola(at)aalto.fi MEDIA Helsingin Sanomat 29.11.2011 link Psykologi-lehti 01/2012 pdf Mediatoimisto Dagmar 9.2.2012 link Etelä-Suomen Sanomat 17.2.2012 pdf Savon Sanomat 11.3.2012 pdf THESIS Investigating online reading with eye tracking and EEG : The influence of text format, reading task and parafoveal stimuli on reading processes link PUBLICATIONS Journal articles: Simola, J., Kivikangas, M. & Krause, C.M. (submitted). Attention and Memory for Newspaper Advertisements: Effects of Ad-Editorial Congruency and Location. Simola, J. Kuisma, J., Uusitalo, L., Öörni, A. & Hyönä, J. (2011). The impact of salient advertisements on reading and attention on web pages. Journal of Experimental Psychology: Applied, 17, 174-190. Kuisma, J., Simola, J., Uusitalo, L. & Öörni, A. (2010). The effects of animation and format on perception and memory in on-line advertising. Journal of Interactive Marketing, 24, 269-282. Simola, J., Holmqvist, K., & Lindgren, M. (2009). Right visual field advantage in parafoveal processing: Evidence from eye-fixation related potentials. Brain and Language, 111, 101-113. Simola, J., Stenbacka, L. & Vanni, S. (2009). Topography of attention in the primary visual cortex. European Journal of Neuroscience, 29, 188-196. Simola, J., Salojärvi, J. & Kojo, I. (2008). Using Hidden Markov model to uncover processing states from eye movements in information search tasks. Cognitive systems research, 9, 237-251. pdf Simola, J. (2006). Käyttäjien päämäärien ja kiinnostuksen tutkimus: Silmänliikkeiden mittaus, tulkinta ja sovellus. (Inferring Users Intentions and Interests from Eye Movements). Psykologia, 1, 29-38. Kojo, I., Häkkinen, J. & Simola, J. (2006). Captured waterfall: Depth capture in a natural setting. Perception, 35, 717-718. animation Laarni, J., Simola, J., Kojo, I. & Näsänen, R. (2004). Reading vertical text from a computer screen. Behaviour & Information Technology, 23, 75-82. Paavilainen P., Simola J., Jaramillo M., Näätänen R. & Winkler I. (2001). Preattentive extraction of abstract feature conjunctions from auditory stimulation as reflected by the mismatch negativity (MMN). Psychophysiology, 38, 359-365. Pulvermüller F., Kujala T., Shtyrov Y., Simola J., Tiitinen H., Alku P., Alho K., Martinkauppi S., Ilmoniemi R. & Näätänen R. (2001). Memory traces for words as revealed by the mismatch negativity. NeuroImage, 14, 607-616. Book chapters: Kuisma, J., Simola, J., & Öörni, A. (2010). Attention and pervasive computing: A case study of online advertising. In V. Godara (Eds.), Pervasive Computing of Business: Trends and Applications. Hershey, PA, USA: IGI Global. Simola, J., Holmqvist, K., & Lindgren, M. (2009). Hemifield differences in parafoveal word processing. In K. Alter, M. Horne, M. Lindgren, M. Roll & J. von Koss Torkildsen (Eds.), Discourse with and in the brain (pp. 277-285). Lund, Sweden: Media-Tryck. Recent conference presentations: Simola, J., Torniainen, J., Kivikangas, M. & Krause, C.M. (2011) EEG responses during serial and free viewing of emotional images. Poster presentation at ICON XI. September 25-29, 2011, Palma, Mallorca, Spain. poster handout Simola, J., Torniainen, J., Kivikangas, M. & Krause, C.M. (2011) Eye movements and brain oscillatory responses during serial and free viewing of emotional images. Poster presentation at ECEM 2011. August 21-25, 2011, Marseille, France. poster handout, abstract WINNER OF THE COGNITIVE SCIENCE SOCIETY POSTER PRIZE Simola, J., Kivikangas, M., & Krause, C.M. (2011). Ad-editorial congruency and side of ad presentation affect attention and memory for print advertisements. Oral presentation at ICA 2011. May 26-30, 2011, Boston, USA. Simola, J., Torniainen, J., Moisala, M., Peltonen, T., Kivikangas, M. & Krause, C.M. (2011). Free viewing of emotional images: Evidence from simultaneous eye movement and EEG responses. poster presentation at CNS 2011. April 2-5, 2011, San Francisco, USA. poster Simola, J., Kuisma, J., & Uusitalo, L. (2011). Processing of abstract and representative modern visual art: an eye-tracking study. Oral presentation at Current avenues on eye-gaze tracking -symposium. March 4, 2011, Otaniemi, Espoo, Finland. Simola, J., Kivikangas, M. & Krause, C.M. (2010). Eye movement and EEG responses during serial and free viewing of emotional images. Oral presentation at KogWis. October 3-6, 2010, Potsdam, Germany. Simola, J., Kivikangas, M. & Krause, C.M. (2010). Mainoksen ja tekstin sisällöllinen yhteys lisää mainokseen kohdistuvaa tarkkaavaisuutta ja tunnistettavuutta. Oral presentation at Psykologia Kongressi. August 18-20, 2010, Jyväskylä, Finland. Simola, J., Kivikangas, M. & Krause, C.M. (2010). Ad-editorial congruency and side of ad presentation affect attention and memory for print advertisements. Poster presented at NeuroPsychoEconomics/CONNECS Conference. May 31-June 1, 2010, Copenhagen, Denmark. poster Simola, J., Kivikangas, M. & Krause, C.M. (2010). Ad-editorial congruency and side of ad presentation affect eye movements and memory for print advertisements. Poster presentation at SWAET. May 5-7, 2010, Lund, Sweden. Simola, J., Kivikangas, M. & Krause, C.M. (2009). Effects of ad-editorial congruency on the processing of print advertisements. Poster presentation at Learning Mind and Brain Conference. December 3-4, 2009, Helsinki, Finland. poster Simola, J., Holmqvist, K. & Lindgren, M. (2009). Right visual field advantage in parafoveal processing: Evidence from eye-fixation related potentials. Oral presentation at European Conference on Eye Movements. (ECEM) August 23-27, 2009, Southampton, UK. Simola, J., Holmqvist, K. & Lindgren, M. (2009) Right visual field advantage in parafoveal processing: Evidence from eye-fixation related potentials. Poster presentation at International Neuropsychological Society (INS), July 29 - August 1, 2009, Helsinki, Finland and Tallinn, Estonia. Uusitalo, L. , Simola, J. & Kuisma, J. (2009). Perception of abstract and representative visual art. Proceedings of AIMAC, 10th Conference of the International Association of Arts and Cultural Management, June 29 - July 3, 2009, Dallas, Texas. pdf Kuisma, J., Simola, J., Öörni, A. (2008) Effects of repetition, ad type and attention on recognition of online ads. In Proceedings of 1st International Congress on Pervasive Computing and Management, December 12-14, 2008, Delhi, India. Simola, J., Holmqvist, K. & Lindgren, M. (2008) Hemispheric differences in parafoveal processing: Evidence from eye-fixation related potentials. Poster presentation at Brain Talk: Discourse with and in the Brain (BrainTalk) June 2-3, 2008, Lund, Sweden. poster Simola, J., Kuisma, J., Öörni, A., Uusitalo, L. & Hyönä, J. (2008). The impact of animated advertisements on reading on the Internet. Poster presentation at Conference on Neuroeconomics (ConNEcs). May 15-16, 2008, Copenhagen, Denmark. poster Simola, J., Holmqvist, K. & Lindgren, M. (2008) Hemispheric differences in parafoveal processing: Evidence from eye-fixation related potentials. Oral presentation at Scandinavian Workshop on Applied Eye-Tracking. (SWAET) April 28-29, 2008, Lund, Sweden Non-refereed publications: Salojarvi, J., Puolamaki, K., Simola, J., Kovanen, L., Kojo, I. & Kaski, S. (2005) Inferring Relevance from Eye Movements: Feature Extraction. Helsinki University of Technology, Publications in Computer and Information Science, Report A$ 2005. Camera-ready version. pdf OTHER Part of the organizing committee of The Scandinavian Workshop on Applied Eye-Tracking, SWAET2007, February 8-9, 2007, Lund. Part of the organizing committee of a challenge within the framework of PASCAL, the EU Network of Excellence. The challenge was based on the PRIMA research project, and it took place during 1 March - 30 September 2005. The objective was to predict from eye movement data whether a reader finds a text relevant. Symposium Secretary in Second Finnish Symposium for Eye Movement Research, January 20, 2003, at NRC, Helsinki. Symposium was organized by CKIR and Nokia, and sponsored by Nokia Research Center.